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Why Invest in Applebee’s as a Multi-Unit Franchisee?

With over 1,500 locations across the United States and annual sales of $4.2 billion*, Applebee’s is a leader in the casual dining market. We’re constantly innovating, whether through craveable menu items or our brand’s fresh, modern presentation.


Our guests and team members know that Applebee’s is the place to be in the neighborhood. They count on us for delicious, abundant, and affordable meals, paired with refreshing and “spirited” drinks in a welcoming environment.  

   

*Based on 2024 system-wide sales results.

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Applebee’s and Dine Brands: Driving Your Growth Strategy


When you franchise with Applebee’s, you’re supported by the expertise and resources of Dine Brands, one of the world’s largest full-service restaurant companies. We’re dedicated to helping franchisees grow at every stage of their business by offering a comprehensive range of cross-functional support and resources, including:

Real Estate Functions

Market planning and site selection guidance.

Architecture, Design and Construction

Established development models for efficiency and impact.

Development and Learning

Onboarding assistance, restaurant opening support, continuous training.

Supply Chain and Quality Assurance

Centralized Supply Chain services, spec compliance, and food safety guidelines.

Technology Innovation and Infrastructure

Guest-facing technology, operation and financial management to streamline efficiencies.

Operational Services

Effective operational and off-premise systems with expert field support.

Marketing Support

Culinary and beverage innovation, local marketing services, and national calendar access.

Organizational Advocacy

Governmental, social and environmental programs to enhance brand loyalty, reputation, and influence.

Applebee's facade lit up at night

A Prototype for Any Market

We’re accepting applications across the United States. Explore the development options that you can build with Applebee’s in the market of your choice.

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